Content marketing is the current hot topic in marketing, but it’s really not anything surprising or new. It’s simply attracting people to your brand and gradually converting them into paying customers.
In today’s online world, one of the best ways to cast a wide net for your prospects is with a company blog. There are three main benefits of a content marketing blog:
It establishes you as an authority
When a visitor comes to your website, they notice everything about your business. One of the best ways to make sure that first impression is a good one is with content they find helpful and relevant.
When you publish a blog you position yourself as knowledgeable about your topic, up-to-date with current trends in your industry, and interested in sharing your expertise with your audience.
Put it this way: who would you rather trust with your business:
- The company with a bare-bones 5-page website?
- The company that regularly publishes information about its industry?
It builds trust
I mentioned in my article about autoresponders that it takes at least 5 contacts with a prospect to close a sale. Having a content marketing plan for your business is part of that contact.
People like to buy from people they trust. If someone reads your business blog, they feel like they get to know you, who you are, how you think. They trust you. And that is a huge step on the way to a sale.
It boosts your search rankings
Google has always been a bit mysterious with their search ranking algorithms, but we now know more than ever. The search engines like websites that:
- Are regularly updated
- Have relevant keywords
- Are engaged with and shared by visitors
Having a business blog makes your website rank better in the search engines than it would without one.
A blog is a powerful tool in inbound marketing. Is your business taking advantage of it?
If you need help planning or writing blog posts for your business, contact me here.