Calls to action are everywhere – they’re a necessary ingredient of good advertising, both offline and online.
If you have no calls to action on your website, you’re losing money – most visitors to your site just bounce away after they read your content and never come back.
Here’s a simple three-step plan to implement calls to action in your internet marketing:
Step 1: Focus Your Site
Before you can craft powerful calls to action, you need to decide the purpose of your site. Are you a service provider? Your purpose might be for readers to schedule a consultation.
Do you market an informational or physical product? You want visitors to buy it.
Before you can write any kind of effective call to action, you need to know what your ultimate goal is.
Step 2: Focus Your Content
After you focus your site as a whole, take a good look at your content. You need to understand and plan how each piece of content you write fits into your overall goal.
Say you have an informational product and you write a blog post. Your goal might be to give readers a hint of what’s in your product and make them want more.
Step 3: Write your calls to action
You know exactly what it is you want your prospect to do.
Now ask them to do it.
Your call to action could be asking your readers to order your product for more information. Or to call you for a consultation. Or maybe to sign up for a free ebook.
Whatever it is, be sure it’s:
You want your readers to know exactly what to do and you want them to do it now.
Calls to action help your business grow
Implementing calls to action with these three steps will work wonders for your internet marketing efforts. You’ll get:
- Unified purpose in your website
- Greater reader engagement
- More signups to your email list
- Ultimately more sales
If you need help with your calls to action or website copy, or if you'd like me to look over what you've got now and provide a free analysis, contact me here.